About Profurniture | Leading Furniture Store in South Island, New Zealand

Introducing Profurniture: New Zealand’s Premier Local Furniture Brand with a Rich Heritage
Welcome to the official blog of Profurniture! We are thrilled to introduce ourselves as New Zealand’s premier local furniture brand, dedicated to bringing you high-quality, stylish, and affordable furniture. With nearly 30 years of experience operating our own factory in China, we have recently upgraded our brand after one successful year of operation in New Zealand. Our commitment to excellence remains unwavering, and we are excited to share our journey and offerings with you.
A Legacy of Craftsmanship
At Profurniture, our story begins in China, where we have been crafting top-notch furniture for nearly three decades. Our factory, staffed with skilled artisans and equipped with state-of-the-art machinery, has been the cornerstone of our success. This rich heritage of craftsmanship ensures that every piece of furniture we produce is of the highest quality, combining durability with elegant design.
Proudly New Zealand-Based
After establishing a solid foundation in China, we ventured into the New Zealand market a year ago. Our goal was to bring our exceptional furniture directly to Kiwi homes, and we are proud to say that we have received an overwhelmingly positive response. The unique needs and preferences of New Zealanders have inspired us to continually innovate and tailor our offerings to suit local tastes.
Brand Upgrade: A New Chapter
Our brand upgrade marks a significant milestone in our journey. It reflects our dedication to evolving with the times while staying true to our roots. We have refreshed our look, improved our online shopping experience, and expanded our product range to include even more contemporary and classic designs. This upgrade is not just about aesthetics; it’s about enhancing the overall customer experience and ensuring that Profurniture remains a trusted name in the New Zealand furniture industry.
Our Products: Where Style Meets Functionality
At Profurniture, we believe that furniture should be mor